Data Analysis Helps Drive New Madden 2011 Cool Feature

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If data analysis can make a video game better, it can make just about any other business run better. EA Sports produces Madden, their hit football gaming title that has yearly updates that retail for about $49.99. Madden 2010 introduced an online league play mode, a feature aimed at increasing recurring sales of their game.

It is critically important to EA that fans of their games do not tire of them. But how might EA predict whether users are going to tire of Madden? With most toys and games, the more that each provides a fun and engaging experience, the longer someone is likely to play it. For Madden, a simple way to track “interest” is to look at what percentage of plays offered in the game are actually called. Just imagine how boring the game becomes if every time you go online to play , you end up playing against a 7 yr old who only knows how to call “Hail Mary” on Offense and a “Mike Blitz” on defense. This is very easy for EA to track in the online version of the game, and they in fact do just this.

Read the following article to learn more:http://74.6.239.67/search/cache?ei=UTF-8&p=Madden+Football+New+Features+Play+Calling&fr=yfp-t-701&u=videogames.yahoo.com/events/plugged-in/new-madden-feature-tackles-difficulty-issues/1397622&w=madden+football+new+features+feature+play+calling+call+calls&d=HUYxfu8_U74z&icp=1&.intl=us&sig=e2pDqUvBucLrfhyE9D1djA--